The global printing industry has been gradually shrinking. This trend is expected to continue and further intensify in the future. At the same time, the digital printing market is growing in relative and absolute figures.

The fastest growing segment of the digital printing industry is mailing services, including commercial, transactional, promotional and direct mail.

This growth is supported by the following developments:

• Printing technologies and software became more advanced

• Enterprise and retailers holding abundance of customer data 

• Consumers are flooded with promotional messages

• Marketers face the challenge of getting their messages out in a way

• Utilization of customer information enables generating targeted promotions

• Direct mail & transactional documents have become a strategic marketing tool